Managing Customer Value
In the three part podcast I had with Mike Dalton the founder of Guided Innovation Group, we discussed utilizing the Theory of Constraints in Innovation, the Customer Value Lens and Alliances in great detail. This is a transcription of the entire 3-part series. Theory of Constraints in Innovation In Mikes recent book, Simplifying Innovation: Doubling Read More …
Mike Dalton was my guest on the Business901 podcast . Mike is the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact. The Guided Innovation System™ , their unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and Read More …
I had the pleasure of interviewing Dr Lisa Lang on the Business901 Podcast. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory Read More …
My guest this week (yes, we talked to long) and next week is “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the Read More …
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Read More …
How can the Theory of Constraints play a role in the Marketing Process? First, you have to create an organized structure. I use the Duct Tape Marketing Hourglass as a pattern to create a logical path. However, I don’t stop there, because if you want a flood of new clients…well read the e-book. Using the Read More …