Managing Customer Value
Marketing with PDCA (Plan-Do-Check-Act) is about using the PDCA process through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. Targeting what your Customer Values Read More …
Next week my podcast is on the subject of Quallaboration which is the relationship between Quality and Collaboration. Jim Benson, the person behind Personal Kanban was my guest and this is an excerpt from the upcoming podcast; Joe: Talking about Quallaboration, I relate it somewhat to the Pair Programming that takes place in software development. Read More …
What is Mastery? Comprehensive knowledge or skill in a subject or accomplishment. The action or process of mastering a subject or accomplishment Mastery, why don’t we spend more time learning about it? I have always been convinces that it is not how many tools you have in your bag but how many tools you use Read More …
I question if is just the latest fad or the latest take on an improvement method that gets us motivated. It is good that we continuously strive to improve whether it be Lean, Six Sigma or any Continuous Improvement effort. I made this quick chart out that describes just a few of the disciplines that Read More …
This is a nifty project management tool based on Kanban principles that Jim Benson of Personal Kanban told me about during the recording of our podcast. . What is Zen? Zen is a simple and flexible application that draws on ideas from lean manufacturing to provide a new way of thinking about project management. Rather Read More …
How do you add value in your marketing? Have you thought about it? To be effective in Content or Educational Marketing you must add value as defined by the customer. I want you to steer away from your first thought, which is more than likely your product or service, but instead think about your marketing Read More …