Managing Customer Value
Following The Lean Startup Principles of Build, Measure, Learn, I am introducing a MVP version of the Lean Marketing Board Game which surprisingly is not based on the Lean Startup but instead my book the Lean Marketing House. I really don’t teach Build, Measure, Lean and the Pivot, I just stick to the old PDCA Read More …
I struggle with Lean when thought of as waste reduction tool versus a Knowledge Creating Methodology. Many people and organizations want to jump into the mode of waste reduction when working with a sales and marketing cycle. It is one of the reasons I created the SALES PDCA cycle. The SALES PDCA cycle creates two Read More …
Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how. Related Information: 7 Principles of Universal Design & Beyond The Common Thread of Design Thinking, Read More …
I was in a recent LinkedIn discussion that referred to Sales and Marketing customer as being the internal organization and their role was to optimize the throughput of the observation. The sales and marketing role was further explained in the terms of takt time based on optimal production of the organization. The goal of sales Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book Read More …