Managing Customer Value
A Business901 podcast excerpt (next week) with Alan Moore, author of Do Design: Why beauty is key to everything (Do Books). Actually, it is not an excerpt…it was a conversation we had before we started the podcast. Alan Moore: What seems really obvious to you and it makes utter sense, because in a sense you Read More …
Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organizations to refocus their sales and marketing activities and Read More …
This is a collection of 24 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Conversations A collection of Business901 Podcast Transcriptions that centered on Dialogues and Conversations. Several people included are Mark Burgess, Craig Weber, Irene Etzkorn and 21 others. Stacks are a new way to organize your own publications, as Read More …
A value proposition describes the value that your products/services offer those who purchase them. It states the compelling reason people buy from us. The stronger we make the proposition through quantifying it during the sales process the more likely we will get the sale. The statement(s) can be governed by Social, Emotional or Functional values. Read More …
In next weeks podcast, I discussed, Dialogue MappingTM with KC Burgess Yakemovic of Cognexus Group. KC has over 25 years of experience capturing and using decision making rationale within both the corporate and small business environments. She worked with Jeff Conklin a (author of Dialogue Mapping: Building Shared Understanding of Wicked Problems) during his early Read More …
An innovation and strategy consultant, Chris Ertel has years of experience advising senior executives of Fortune 500 companies, government agencies, and large nonprofit. Chris talks about his new book Moments of Impact: How to Design Strategic Conversations That Accelerate Change in this Business901 Podcast. I thought this excerpt from the podcast was a great “How Read More …