Managing Customer Value
Razi Imam founder of 113 Industries was on the Business901podcast Empower yourself before the Team. We discussed a powerful motivational philosophy highlighted in Razi’s new book Driven: A How-to Strategy for Unlocking Your Greatest Potential. Before the podcast we had discussed his new company, 113 Industries, an industry-driven business incubator focusing on helping breakthrough discoveries Read More …
This is a transcription of the podcast, Lean is the tool that Creates the Customer Relationship. The guest was Erik Haberkern, a General Sales Manager of a global Fortune 300 chemical company. We discussed the application of Lean in Sales and Marketing. Eric first worked as a Facility Manager and soon became a Lean Deployment Read More …
These questions may get answered for you when you listen to this podcast. Do you think Lean can be applied to Sales and Marketing? Do you think Sales and Marketing departments resist becoming Lean? How important is Lean to Sales and Marketing? Or, how important is Sales and Marketing to Lean? Download/Listen to Podcast MP3 Read More …
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …
Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas? [iframe id=”https://www.youtube.com/embed/wPFA8n7goio” align=”center” mode=”normal” autoplay=”no” maxwidth=”500″ grow=”yes”] Tom Wujec is a Fellow at Autodesk, Read More …
Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discusses how marketing has to create value. As much as I write about Value Stream Marketing, it is always great to listen to the slant than an expert like Rackham puts on it. In Rackham fashion, he Read More …