Managing Customer Value
An outline of most sales stories that you will see goes something like this. First, you must grab their attention or the hook. Second, you tell them a relevant story that addresses their needs starting with the current state and the deficiencies or pain points, proceeding to describe the future state and how it will Read More …
I have started to use this term more and more as time goes on. It is a term that I learned from the Outcome based thinking crowd that defines Boundary Partners as anyone that the project influences. I like to bring it a little closer to home and define it is anyone that will assist Read More …
I use to think that Vision and Mission Statements was just a consultant/academic type exercise. I did them but I have to honestly admit, it may have been more of an exercise than a real vision. In recent years, working with such a variety of companies, I have shifted my thinking. Without vision, you seldom Read More …
I will show my age a little here, but I actually remember the milkman with a cap, and I think a uniform. It was a Meadow Gold truck that, if I remember correctly was this faded yellow, practically beige with a red Meadow Gold insignia on the side. This is stretching back to my earliest Read More …
The Budget is truly the Fuel for Growth When you view most budgets they are almost always cost-related with little identification for resources that clearly set aside for growth. How do companies stop being innovative? Why do companies stop growing? Many simply stop planning and budgeting for it. The budget is truly the fuel for Read More …
Chesbrough is to open innovation what Christensen is to innovation in general, and his concepts and ideas are spot on. Chesbrough is the executive director of the Haas Center for Open Innovation, rethinks the concept of open innovation to tackle a new economy. In his new book, Open Services Innovation, Chesbrough offers the tools to Read More …