Managing Customer Value
Any reader of the Business901 blog or twitter followers for any length of time has heard words echoing in this space such as… “The only competitive advantage you have is the rate at which you learn from your customers.” “Positioning your organization in your customer’s playground is the most important role marketing has.” Along with Read More …
‘What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.’ – Mark Twain I think this famous quote by Mark Twain sums up my feelings about marketing funnels, sales funnels and pipelines and in whatever direction we may want to flip them. We don’t Read More …
When we start thinking of value in the Service Dominant Logic (SD-Logic) mindset, it is much easier to understand how successful products and services are now being developed. They are developed in a mindset of an ecosystem. Apple’s demand has not increased because of more features and benefits. It has increased because of more ways Read More …
Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date. An excerpt by Dr. Joseph Michelli from the podcast and transcription below: Read More …
Are you looking at growth strategies from a customer’s viewpoint? This past week I have referred to the concept of Service Dominant Logic several times and how your value proposition can be viewed from the point of use. This type of thinking opens up a new context for innovation and growth. It moves you past Read More …
Rob van Stekelenborg is the author of Dumontis blog and a recent article Pushing and Pulling in the Supply Chain. In the blog, Rob discussed Customer Order Decoupling Point (CODP). A brief excerpt: The (customer order) decoupling point (CODP) or order penetration point is one of the most well-known logistical concepts. It indicates the inventory Read More …