Managing Customer Value
Below is the outline I use for a guideline to create a Value Stream Map and to mimic a customer’s buying process. I have written many times and have an eBook (Mirror Marketing) on the subject that you should Mirror your customers buying process in developing your marketing strategy and tactics. I choose this flow Read More …
Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …
I recently did a blog post, Turning your Marketing Cycle into a Kanban that created a basic Value Stream Map in a beginning Marketing Kanban discussion. I defined the Exit point of the Kanban as the purchase of the service or product. I purposely left out the Repeat and Referral Customers to simplify the explanation. Read More …
Do you know what that means! If you don’t you should seriously consider taking the Social Media Training that I have been hyping the last few days. The other day in a tweet I saw this statement: “I showed my Dad how to turn on the computer. I wonder what my kids will be showing Read More …
A Theory of Constraints tactic is to cut your Work in process in half, and you will increase throughput. Many people resist this thought, but it is typically easily done in most TOC projects that have been tried. I listen to the TOC consultants and many are adamant about this fact. They will tell you Read More …
I was just reading an article written by John Jantsch that he posted on Could Your Brand Stand a Personality Upgrade? on the HP Small Business Marketing Guide. He discussed Small Business branding and encouraged you to work at it much harder by identifying it more clearly to your customer base. Don’t be a big Read More …