Managing Customer Value
Actually, I was not able to pull that off. Instead, I interviewed what I consider one of the, if not the best source on Dr. Deming, John Hunter. John has an interesting lineage with Dr. Deming and in the interview, we talked about some of that history and why the thoughts of Dr. Deming have Read More …
John Hunter has been enlisted to write the Deming Blog and discussed this speech in great detail in a recent blog post, Speech by Dr. Deming to Japanese Business Leaders in 1950. The Deming Blog is a newly created effort by the Deming Institute. John is my guest next week on the Business901 podcast. Clayton Read More …
The Agile Minds Group in Belgium recently held a conference on Lean Software Development. The speakers were a few of my favorite podcast guests such as Jim Benson , David Anderson and Don Reinertsen. Don is always entertaining and has such a way with explaining statistics that he makes himself difficult to argue with. This Read More …
..when applied to Lean Sales and Marketing. We have all heard the saying attributed to John Wanamaker, a department-store magnate in the late 19th century, famously said that half the money he spent on advertising was wasted, but that he didn’t know which half. That theory is substantiated in a blog post, Why Should 50% Read More …
Peter Drucker moved management away from the the command and control theories of the past bringing the concept of setting objectives and allowing teams to work toward them to management practices. In Lean Marketing practices, I advocated the use of Value Stream Mapping Process to identify: Customer’s Decision Making Path Sales and Marketing reaction to Read More …