thru Adaptive Marketing Practices
New in the Answer Center Here are this month’s new additions to the Get Clients Now Answer Center. (You need to have a password to log in.) Next Business901 GCN Program starts November 15th How Easy Can Marketing Be? – Article by C.J. Hayden I often speak to groups of independent professionals about what works Read More …
Do you remember the movie What Women Want? After Mel Gibson slipped and cracked his head it led him to be able to hear the inner thoughts of women. It gave him some additional power but how he took that to his advantage well that’s the story. So what does a Customer want? It could Read More …
Discovery Call to be held on October 20th for interested parties The Six Sigma Marketing Institute is hosting a discovery call for interested parties that are looking to join their network. Founder of the Six Sigma Marketing Institute and creator of the 5Cs of Driving Market Share, Dr. Eric Reidenbach will outline the Licensing program Read More …
I have always been a big fan of The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy and Wiersma. I have seen little in other writings the past 15 years to displace their value discipline model which basically states that you must decide on which one of their Read More …
I advocate the use of the value stream map to outline your customer’s buying process and to vividly demonstrate how your marketing efforts mimic that process. Consider the map as a tool designed to highlight activities. The current state serves as a guideline to communicate the opportunities so they may be prioritized and then acted Read More …
Since the publication of Listening to the Voice of the Market, Dr. Reidenbach has published Six Sigma Marketing and created the Six Sigma Marketing Institute. This month we have launched the initial product The 5Cs of Driving Market Share. I know that you want to stay on top of the latest developments and innovations that Read More …