thru Adaptive Marketing Practices
This week I was challenged that I had spent little time creating the linkage between Lean Marketing or the Value Steam Marketing concepts and the classic 4 P’s. The reason why is that I believe marketing has changed from the 4 P’s to a demand driven or pull type of marketing that is fundamentally based Read More …
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than Read More …
I have been promoting Lean Marketing and Six Sigma Marketing for quite a while and have typically been met with steadfast resistance. However, I am seeing more and more mentions of this and it is not coming from the Six Sigma Black Belts. It is being driven by Marketers and Accountants. Listen to one marketer’s Read More …
Received an excellent response on my post yesterday (Measuring The Customer Experience) on Twitter from a @pricingright that said; “With all due respect, it is far too simplistic to use customer advocacy as a measure of customer experience & it is wrong to draw causations. Correlations they speak about are from cross-sectional studies. Interesting but Read More …
Customer Identification Program has been released by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. Customer Identification is the first step in the 5 Cs of Driving Market Share and identifies specific product/markets that offer an organization its best options for growth. The program enables an organization to evaluate product/markets using metrics such Read More …
So to survive, you must prevent confusion? Bill Dettmer of Goal Systems International, Theory of Constraints Expert and upcoming podcast guest recommended a book to me about Systems Thinking. It was Deep Survival: Who Lives, Who Dies, and Why by Laurence Gonzales. At the time it sounded like an odd recommendation but Bill was “spot Read More …