thru Adaptive Marketing Practices
From Wikpedia: In product development, the Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. A Minimum Viable Product has just those features (and no more) that allows the product to be deployed. The product is Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
My guest on the Business901 podcast was Tracey Richardson, president of Teaching Lean Inc.. She has over 22 years of experience in Toyota methodologies including: Lean Problem Solving, Quality Circles, Lean Manufacturing tools, Standardized Work, Job Instruction Training, Toyota Production System, Toyota Way Values, Culture Development, Visualization (Workplace Management Systems), Continuous Improvement (Kaizen), Meeting Facilitation/Teamwork, Read More …
The need for a high failure rate is in direct contradiction to many of my conversations. It is also against most people’s approach of trying to do everything right the first time. I was reviewing one of Donald Reinertsen older books, Managing the Design Factory. Reinertsen is simply a great author that takes what I Read More …
Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and this is a transcription of the podcast. We had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and Read More …
Tim Schipper and Mark Swets were my guests on the Business901 Podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and if you listen to the podcast I would encourage you first to download Read More …