thru Adaptive Marketing Practices
By understanding the interconnectedness of various components within a marketing ecosystem, businesses can unlock new opportunities for growth and success. Systems thinking is a powerful framework that allows marketers to see beyond individual marketing tactics and instead focus on the bigger picture. It involves analyzing how all elements within a marketing system – from customer Read More …
Using The Systematic Process of The Different Levels of Perspective in Sales Engagements All five levels are even important to address in most selling situations. Of course, sales live in an event—orientated world, and most of our efforts will be directed in that area. The highest leverage action we can take is determined by the Read More …
Many companies and industries world-wide are using Lean with dramatic results. With such outstanding results, Lean is being used across the entire spectrum, hence the Lean Enterprise. However, one important part has been left alone, arguably the most important, sales and marketing. Why hasn’t Lean or any other continuous improvement methodology been brought to sales Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Right now, we need low-cost speedy experiments to test new growth and innovation ideas. Think of the ideas surrounding Learning Launches as proposed by the School of Darden at the University of Virginia and in the book Learn or Die: Using Science to Build a Leading-Edge Learning Organization by Edward D. Hess. A learning launch Read More …
A special collection of Business901 podcasts on the subject of Service Design. The collection totals over four hours and the guests are listed in the order of appearance. Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. A leading proponent thru the years of Service Design, Marc co-authored Read More …