thru Adaptive Marketing Practices
Michelle O’Conner, “You don’t how much fun I am having in this car?” Ian Callum, Russ Varney, Mark White and Michelle O’Connor from Jaguar’s Design and Engineering teams talk about working together to create beautiful fast cars. If your mindset evolves around Service Dominant Logic thinking, you may view value from three points; Functional, Social, Read More …
Cutting through Clutter and Competing on Clarity When I venture out to improve the sales and marketing process, these are core ingredients that I need to address for a successful outcome. The primary source for this information is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of Read More …
A descendant of Thomas Edison, Sarah Miller Caldicott is an innovation process expert, innovation author and CEO of Power Patterns. Inspired by a family lineage of inventors dating back five generations, she has been engaged in creativity and innovation throughout her life. Sarah spent the first 15 years of her 25-year career as a Marketing Read More …
I have a section in my office that I call the dirty book shelf. It is where books reside that have been marked up, highlighted, dog-eared and pretty much defaced. Most of them by now have a mind map that I have created. It was not till several months ago that I actually finally created Read More …
Katie Couric chats with producer Tony Maciulis about what makes a good interview. This video is part of the YouTube Reporters’ Center. To see more videos on how to report the news, or to post some ideas of your own, visit http://youtube.com/reporterscenter. From creating an ad-hoc team to creating user personas, interviewing is becoming Read More …
At the ASQ 2013 Service Conference, this week, I had the honor of giving a sixty-minute presentation on Lean Service Design. All the participants of my presentation received a CD that contained my Lean Service Design Program. This is the slidedeck from the presentation. Lean Service Design Presentation at ASQ Service Quality Conference from Business901 Read More …