thru Adaptive Marketing Practices
These two guys, Scott Sedam is President of TrueNorth Development and Todd Hallett, AIA, President of TK Design & Associates, Inc. might rub the Lean purist out there the wrong way. If the truth be known, I do all the time. I think this is why I liked doing this podcast. So much, that it Read More …
Do you need a customizable comic strip that lets you create your own comics using magnetic characters? It’s a great start for a service design project and creating a customer experience. It’s part of a Kickstarter project by Erik Heumiller. There are loads of options on the website from $1 to $300. The Magnet Comic Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of! Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …
I find it interesting to watch as people try to take their product development skills and innovation tactics and apply them to Sales and Marketing. I will admit there are a “few” similarities but what works for development and innovation does not necessarily work for established brands. Even when you go to market with new Read More …
Larry Rubrich of WCM Associates LLC has over 35 years of experience in engineering and manufacturing in the automotive, industrial, and consumer product areas. He has held the positions of product engineering, chief product engineer, product manager, customer service manager, area manufacturing manager, continuous improvement manager, and plant manager with fortune 100 corporations. Larry spent Read More …