thru Adaptive Marketing Practices
John Hunter has been enlisted to write the Deming Blog and discussed this speech in great detail in a recent blog post, Speech by Dr. Deming to Japanese Business Leaders in 1950. The Deming Blog is a newly created effort by the Deming Institute. John is my guest next week on the Business901 podcast. Clayton Read More …
One of the first inclinations people have about using Lean in Marketing is the term Voice of Customer. From Wikipedia: Voice of Customer (VOC) is a term used in business and Information to describe the in-depth process of capturing a customer’s expectations, preferences and aversions. Specifically, the Voice of the Customer is a market research Read More …
The typical company will focus on growth by emphasizing customer acquisition. However, market share growth is highly dependent on been able to retain customers. In that area, all that is needed is to find the source or the reason why they defect and then slow the rate of that defection. I doubt that you will Read More …
Joe Pine, lead author of Infinite Possibility: Creating Customer Value on the Digital Frontier, shares his point of view on the convergence of the digital and real worlds and what businesses can do to leverage opportunities found in the Multiverse. Joe Pine had 2 new books out last summer, Infinite Possibility and The Experience Economy, Read More …
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …
Use CAPD instead of PDCA in Lean Design A recent tweet on a book review by Steven Parry, referencing an old but actually still relevant book, Fourth Generation Management: The New Business Consciousness brought this back to my attention. I always wondered how many people started with check. In the tweet Steven said, Brian Joiner (close Read More …