Using LinkedIn

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0

What is social media?

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe and this is what they had to say.. Technorati Tags: Blog ,Blogging ,Google ,Indiana Social Media ,Social Media ,Web 2.0

Mirror your Customer’s Decision Tree

This is a decision tree that I acquired from the Free Management Library many years ago. I recommend them as a very viable source of information. But to continue on with my series of blog post, on Mirror Marketing, the first requirement we had was to formulate the decision process of the customer. Many will Read More …

Does your marketing mirror your customers buying process?

Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective? I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely  Read More …

How do people start in social media?

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0

Six Sigma Marketing Efforts

Six sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma: Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what Read More …