Managing Customer Value
Trying to create prospects may be one of the most difficult and expensive components of marketing. Trying to find the path of people that want our service/product (since everything is a service, I will only use service from now on) is not the easiest chore in the world. If we know all the Dentists, Plumbers, Read More …
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …
This is a collection of around ten Business901 Podcast Transcriptions that has a focus on Service Excellence. I did not include Service Design or Designing for Service. Guest include John Goodman, Joe Michelli, Kathy Cuff, Drew Locher and many others. Service Excellence Stacks are a new way to organize your own publications, as well as Read More …
Download a free eBook that contains transcriptions from celebrated Disney authors, a collection of Business901 blog posts on Disney and links to related videos. As you can tell, I am a big believer in the Disney Way. And to think it all happened because of a Mouse gives more reason to believe in the Disney Read More …
A short mini-doc on how they develop storyboards at Pixar. This reminds me a lot of when I use to keep boxes in the back of my office and start collecting ideas in each one. I do the same on a computer now with file folders. It is how I generate ideas. Of course, eventually, Read More …
Making The Disney Way: Your Way Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you Read More …