Managing Customer Value
Drew was my guest on the Business901 Podcast. Our talked centered around how Drew uses the Lean tool of Value Stream Mapping. I think you may be surprised by a few of his answers. Drew is currently Managing Director for Change Management Associates. CMA provides Lean Enterprise Consulting and Organizational Development services to industrial and Read More …
Aqua Porter was a guest on my podcast and this e-book is a transcription. Aqua is a Vice President of Corporate Lean Six Sigma Strategy at Xerox Corporation. She is an advocate for Lean Six Sigma at Xerox and has led many Black Belt projects including the nomination of Black Belt candidates and the growth Read More …
Applying Value in your Marketing process is not the only thing that is important. In today’s marketing managing the stream is becoming equally more important. I alluded to this concept when I discussed E-mail providers in a previous post. I concentrated on the value and the touch points within your Marketing Hourglass. Just as important Read More …
This is part 3 of a 3 part series on Determining your customer perspective. Can you retain this customer? Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across Read More …
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can’t even remember the last time I was on a horse. In fairness, 15 years Read More …
Robert(Bob) Weiner, Chief Executive Officer of PAS Technologies Inc, visited theBusiness901 podcast. Bob is renowned as an expert in implementing Lean and Six Sigma on a global scale with incredible speed and remarkable sustained results. PAS was one of the bottom rung players in providing cost-effective repair and overhaul solutions for the aerospace, oilfield and Read More …