Managing Customer Value
In a past podcast, I asked Doug Lipp a world-renowned speaker and acclaimed expert on Disney and explained in his book Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees; In your work, you try to pass on the Disney way to others? How tough is that? Doug: It Read More …
This is a transcription from the podcast, Are you Plusing your Show?, with Doug Lipp. Doug is a world-renowned speaker and acclaimed expert on customer service, leadership, change management and global competitiveness. Doug recently published a book, Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees. Disney U reveals the Read More …
Next week’s Business901 Podcast features Doug Lipp, a world-renowned speaker and acclaimed expert on customer service, leadership, change management and global competitiveness. Doug recently published a book, Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees. I have always been intrigued about the consistency and sustainability of Disney. Several excerpts Read More …
They looked at how being on the ground with your consumer is the tiebreaker when it comes to "making it happen" in the current marketing climate. It’s likely you’re being pushed now to deliver more results in an exceedingly challenging marketplace. If you’re not engaging your audience directly with face-to-face marketing, you may be missing Read More …
Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance to create new, innovative ideas. Ed uses an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. In the video are some great tips on Read More …
Recently I saw a tweet from Lorraine Ball at Roundpeg that led me to this article by John Sviokla on The Havard Business Review: How would Walt Disney Market in 2009! Great article which points out Core principles that we can all learn from Disney: Know the story is king. Utilize the newest technology to Read More …