Managing Customer Value
This is the entire compilation of the interview with Ruud Janssen. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, [arve url=”https://youtu.be/7ruwFIWL-vc” align=”center”/] An overview of the book: Event design is a new approach to systematically decompose and recompose the success of events. By using the #EventCanvas template, Read More …
Yesterday’s blog centered on the common uses of the Event Canvas. In this video excerpt from an upcoming podcast, Ruud Janssen and I discussed a few uncommon uses. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, An overview of the book: Event design is a new Read More …
Ruud Janssen and I discuss the most common uses of the Event Canvas in this video excerpt from an upcoming podcast. It might not be so intuitive as you may think. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, An overview of the book: Event design Read More …
Why would you place limits around your event? In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, I asked him about placing boundaries around the event. He immediately jumped to expected outcomes of participants and how to achieve them is Read More …
The popular book by Alex Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, with the ensuing Business Model Canvas has spawned many other “Canvases”, some famous and others not so famous. In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a new book, Event Design Handbook: Systematically Read More …
This week I am going to do a series of video excerpts from an upcoming podcast with Ruud Janssen, the co-author of an interesting new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas. An overview of the book: Event design is a new approach to systematically decompose and recompose the success of events. Read More …