thru Adaptive Marketing Practices
Are you working on your Root Cause of Success? The old fishbone diagram on how I create a key account outline that I then group into clusters and eventually into adjacent prospects. Always working from the known to the unknown or as I call it the Funnel of Opportunity vs a Funnel of Depletion. According Read More …
This is a not so simple exercise I use when working with customers in a Business Development capacity. We work from the known to the unknown in an iterative fashion. We do this initially for our Core Value Stream, Key Accounts, Key Segments, Key Markets and in that order. If you can complete this, I Read More …
People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share. Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This goes back to that Goods/Product-Dominant Read More …
Technology is amazing. I have worked with primarily SaaS type companies over the past 5-years and amazed at the technology advancements and sophistication during this time. There seems to be no end to technology. Even adding to this is the amount of sophistication that has gone into the analytics and not only do we have Read More …
Can you describe the bunny that will arrive this Easter Morning? How would you identify this bunny as a success? The following list summarizes a few characteristics that may help you describe your ideal bunny. For people that are not familiar with bunnies, in parenthesis is more organizational type characteristics. Size (volume, value, profit): I prefer Read More …
Most of the material the OODA Loop, I have found to be somewhat laborsome or even very brief in its explanation. I have added to this practice, bear with me it was a long night when I made this video. As you will see reinforced in the material, it not about being faster than your Read More …