Managing Customer Value
Listening to the customer is giving the customer status and importance and sends the message that their opinion is worthwhile. If you take the time for customers to see problems for themselves and think through solutions, they will more than likely work with you in implementing and fixing the problems should they occur. It is Read More …
Jeff Gothelf is a designer, an Agile practitioner with a specific expertise in User Experience culminating in his book Lean UX: Applying Lean Principles to Improve User Experience. His daytime job is currently as Managing Director in Neo’s New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL. Read More …
Joe: I don’t think a lot of people realize the trouble that Caterpillar was in the early 1980s. I would think that time period is correct. They were losing a million dollars a day or something? Craig Bouchard: A million dollars a day for three years and in that third year which was 1984 where Read More …
Next week’s Business901 podcast is with Charles Green, author of a series of books that have long been a favorite of mine. I own all of them and even have one in both print and audio. These books seem to be timeless and never more on point than the present. Charles Book’s: Trust-Based Selling: Using Read More …
Last week I wrote a blog post, 7 Simple Steps to Improve Your Marketing and promised to update this past thinking into a more updated version. However, I fell short of my promise, Wednesday already and I am not ready to jump all the way to current state. This blog post forced me to reflect Read More …
I wrote these steps several years ago. In Monday’s post, I will update these 7 steps to my current thinking. I wonder how much has to be changed. Any suggestions? Develop a Customer Persona. Remember, though the commonality does have to be centered around your product/service, you may find out drawing a stick person and Read More …