Managing Customer Value
Many people believe that to apply Value Stream Marketing using Lean Techniques, it is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a Read More …
I know what you’re thinking – another meeting? There is nothing though that improves communication in a project: A meeting even more so then a Kanban board. Any team working toward a common goal will benefit because this practice will improve your communications. The biggest resistance in meetings are because they’re poorly run. Daily scrum Read More …
With a lot of help from Wikipedia: MoSCoW is a prioritization technique used in business analysis and software development to reach a common understanding with stakeholders on the importance they place on the delivery of each requirement – also known as MoSCoW prioritization or MoSCoW analysis. The capital letters in MoSCoW stand for: M – Read More …
If you are the facilitator of the Kaizen event you do your pre-event planning, you get the right people there, and the event goes off without a hitch. Good ideas were given, documented and ready to be enacted now it is time to close out the meeting and yes, pass the baton. But who do Read More …
The first 3-steps of the DMAIC process answered the questions: What is important, how are we doing and what is wrong? We also considered the marketing funnel stages of Awareness, Consider and prefer. The fourth stage of the process in DMAIC is Improve and in the Marketing funnel it is Evaluate or Trust. Now, we Read More …
The very best thing about organizing and “systemizing” your marketing is that you now have more tools at your disposal to understand and facilitate but not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would Read More …