Managing Customer Value
I find the Systems2win Company a fascinating story. They provide a standardized set of easy-to-use Excel templates for business process improvement primarily for the use in the Lean and Six Sigma methodologies. The range and the depth of detail and training in these templates are truly remarkable. Their tag line is “Continuously improving tools for Read More …
It is not a disguise it is reality. Your marketing department should be investing many of their resources in capturing and building a structure for knowledge management. It is the core competence of your organization. If you look at the sole purpose of a Lean Marketing department it is disseminating pertinent information to the customer Read More …
In the sales and marketing process we have always stayed away from a process. Things were just not consistent enough to enable us to install a process. Very few people take on the challenge of bringing continuous improvement to sales and marketing and one of the reasons it is so difficult is that sales always Read More …
Certainly in these days of information overload and web analytics we have more information than ever before to make our decisions with. I believe that this data is extremely important and needed to manage your company and your marketing. This data along with most financial data is all past tense. It tells a little of Read More …
Marketing with PDCA (Plan-Do-Check-Act) is about using the PDCA process through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. Targeting what your Customer Values Read More …
Fact: Within any industry – be it hospitals, public accounting firms, manufacturing, governmental organizations or law firms — 20% of the organizations will be dramatically improving much more effectively than 80% of their competitors. What does the top 20% do differently than the rest in their respective industries? In The Escape the Improvement Trap: Five Read More …