Managing Customer Value
In this week when we are talking about growth can we ignore the fact that it is more difficult to grow than it has been. The US economy has been expanding wildly for two centuries. It is no longer growing, in fact the last seven years there has been a decline. Robert J. Gordon is Read More …
I find it interesting to watch as people try to take their product development skills and innovation tactics and apply them to Sales and Marketing. I will admit there are a “few” similarities but what works for development and innovation does not necessarily work for established brands. Even when you go to market with new Read More …
Most of us agree with a statement like this: Innovating in services is the escape route from the commodity trap and a solution for growth, giving firms a significant competitive advantage. As they innovate into the future, companies must think beyond their products and move outside their own four walls to innovate. –says Henry Chesbrough’s, Read More …
Chesbrough is to open innovation what Christensen is to innovation in general, and his concepts and ideas are spot on. Chesbrough is the executive director of the Haas Center for Open Innovation, rethinks the concept of open innovation to tackle a new economy. In his new book, Open Services Innovation, Chesbrough offers the tools to Read More …
From Tina Seelig’s book inGenius: A Crash Course on Creativity: Below is the fully functional Innovation Engine, showing how all the parts are braided together. The inside of the engine is intertwined with the outside; and the factors on the inside and outside mirror each other. All the parts of your Innovation Engine are inexorably Read More …
I think the terms Product Development, Product Marketing and Product Managers have become obsolete. This is not new thinking on my part, see past blog posts: Do You Know the Right Job For Your Products? or Will Product Managers embrace Open Innovation? or not even, so I can promote Lean Service Design. If you have Read More …