Managing Customer Value
Putting the ideas of a futurist such as Amy Webb into practice can be a good start. The ideas Webb discusses in her book has helped me refine a few of my methods. It has helped me develop a better practice routine and believe it gave me a better feel for evaluating the future and as Read More …
If there’s one shared trait among the companies Bob Bethel took over, it was their approach to accounting. Each one of them was using what Bob calls “taillight accounting” – looking backward to see how the business is doing financially. He does not blame them for using this method of accounting, as this approach is preferred by Read More …
Is your marketing system creating the forward thinking that you need? It is just not using predictive analytics. It is also developing the mind-shift that forecasting, recognizing trends should be a large part of your efforts. The cliche I have used for years is that the role of marketing is just not getting the message Read More …
Upcoming Presentation This breakout session is part of the Lean Leadership Week, which includes the Lean People Development Summit and Lean Accounting/Management Summit hosted by Lean Frontiers in Savannah, GA on October 24th & 25th, 2017. For more information visit: http://www.leanfrontiers.com/leadershipweek/. Title: The Cascading Effects of Lean in Your Marketing Session Abstract: Marketing is becoming less Read More …
Senior leadership often uses the budgeting process to try to squeeze costs out of your organization. As a result, the budgeting process at most organizations has become one of the most painful to endure. Yet if you were to evaluate your current budgeting process, do you find that it is full of the kind of Read More …
A half-day day workshop on September 13th after the Lean People Development Summit, held September 11-12, Jean Cunningham will facilitate a session on Continuous Improvement Huddles and Metrics. The Summit draws professionals from HR, continuous improvement, and leadership to explore how best to design job roles aimed at improvement, build problem-solving skills, define process improvement Read More …