Managing Customer Value
Dan Roam has a unique way of developing a storyline and in fact, one of the most practical. Dan Roam is the author of the international bestseller, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, the most popular visual-thinking business book of all time. You could credit Dan as putting the Read More …
Can we be successful today without being visual? Dan makes a strong case of why we need to be visual and incorporate that into our business philosophy. Dan Roam is the author of the international bestseller, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, the most popular visual-thinking business book of Read More …
Hosted by Lean Frontiers On November 16 and 17 the world’s top thought leaders and company practitioners will address the roles of Product Development and Sales & Marketing in the lean enterprise. Why? When an organization pursues a Lean Business Model, it requires a different way of thinking and working… for EVERYONE in the organization. Read More …
The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the “Why” question; solving problems and offering solutions. Kata focuses on the “What” creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve Read More …
Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this material and integrate throughout the Read More …
One of the most popular downloads and reads on my website is the Disney Collection. I have updated it to include the transcription of the podcast Using the Imagineering Process with Lou Prosperi, author of The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas. The ebook is 73 pages and Read More …