Managing Customer Value
The outcome is really not at the end of the target. . It’s some place like in the middle because this should sustain until the end of its life cycle. -jd Evan Leybourn: You’re absolutely correct. The idea of an outcome is we should be able to incrementally achieve value towards that outcome. It doesn’t Read More …
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. Most of us design sales and marketing actions around how we think, not how the customer Read More …
As I was browsing a book today, Mastering Turbulence by McCann and Selsky, they were discussing when learning fails as a result of our normal methods being overwhelmed by constant change. They offered a replacement model based on five awareness processes: Scanning: Searching the environment for information to detect stage and saliency of ideas, events, Read More …
In last weeks podcast I asked Troy Tuttle a question on how does someone get started with process improvement and he responded: Troy Tuttle: Yeah, that’s a good question. I’m going to give you kind of my Anderson’s Kanban or the David Anderson’s version of Kanban answer where really the context of that, of wherever Read More …
Evan Leybourn pioneered the field of Agile Business Management; applying the successful concepts and practices from the Lean and Agile movements to corporate management. He keeps busy as a senior IT executive, business management consultant, non-executive director, conference speaker, internationally published author and father. In this podcast, Evan breaks new ground and challenges the notion that projects Read More …