Managing Customer Value
Ben Franklin has been an interesting figure in my life. Not exactly sure why except for he was a pretty cool guy. We have a dozen books about him to include the literary classic Ben and Me: An Astonishing Life of Benjamin Franklin by His Good Mouse Amos. Ben became so much of our family Read More …
This book, The Art of Pricing: How to Find the Hidden Profits to Grow Your Business, is an informal account of a range of pricing strategies that takes as a starting point the realization that different “customers place different values on the same products.” It served somewhat as my first introduction to contextual pricing. If you Read More …
A few years ago Joe Calloway wrote a book, Indispensable: How To Become The Company That Your Customers Can’t Live Without, that intrigued me. I made a mind map of the process and still take a few nuggets from it each time I review it. The best reminder in the entire map is one of Read More …
One of the mistakes, I think, that sales people have is thinking that they have to have answers. My thought is that I would rather have a salesperson that pulls my organization into the unknown. If that happens, we are asking the right questions. Mario Andretti: “If everything’s under control, you’re going to slow.” You Read More …
I was intrigued by Mark Hamel, author of Kaizen Event Fieldbook: Foundation, Framework, and Standard Work for Effective Events that so much of his book is spent on Standard Work. Below is how he answered that question. Related Podcast and Transcription: Lean Business System Mark Hamel: I think back to when I started learning from Read More …
Charles Green, author of a series of books that have long been a favorite of mine, I own them all, discussed in a past podcast with me the trustworthiness and who is the most trusted professional. Can you guess before reading below? Related Podcast and Transcription: The Trust Equation (A copy of Charles’ books are Read More …