thru Adaptive Marketing Practices
and more like an organism? “Or even better, what if we compared the company with other large, complex human systems, like, for example, the city?” says Dave Gray in his new book, The Connected Company. In the podcast we discuss this type of company and investigate what Dave calls pods. We even take a little Read More …
In my own little celebration this week for the book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison, I am doing a series of blog post and offering comments on how this book has influenced my thoughts. This book Read More …
The world has changed. No longer can we be selling like we thought of in the past. Now, it really takes a team effort. Our differentiation is less in the product/service we offer but more by the services and support that our organization delivers in the use of our product. The Discipline of Market Leaders: Read More …
The traditional marketing funnel built on a theory of manipulation is gone (Kill the Sales and Marketing Funnel). In this recent blog post, I discussed the Lean Marketing: 2-Step Marketing Funnel and how you are either marketing or selling. Evidence enough that it is becoming widely accepted that 70% of the customer decision is already Read More …
Recently, I had a a podcast, Dr. Deming on Lean in 2012, with John Hunter. author of the new Deming Blog sanctioned by the Deming Institute. In addition, John has a very popular blog of his own, the Curious Cat Management Improvement Blog. This is a transcription of our podcast. About the Deming Blog: John Read More …
These two guys, Scott Sedam is President of TrueNorth Development and Todd Hallett, AIA, President of TK Design & Associates, Inc. might rub the Lean purist out there the wrong way. If the truth be known, I do all the time. I think this is why I liked doing this podcast. So much, that it Read More …