thru Adaptive Marketing Practices
Sheryl Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Read More …
In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams. Lean was a much easier methodology to implement and utilize. Working in the past with Dr. Eric Reidenbach of Six Sigma Marketing Institute, we developed the program Read More …
Beyond Agile: Tales of Continuous Improvement is the latest publication of Modus Cooperandi. Co-author Maritza van den Heuvel is my guest on the podcast. Beyond Agile examines 10 companies, mostly in the tech world, but also in innovative automotive and business consulting, that have actively evolved their processes. Using tools from Lean, Agile and other Read More …
This year as a result of Dr. Deming, I had decided to dig into Systems Thinking more. I re-read The Fifth Discipline, which had been my introduction into Lean and Six Sigma. Being a business owner, I did not have a problem looking at the whole or as it later became known as viewing the Read More …
I am involved in several conferences each year, either in promotion, attending or speaking. I find many conference hosts are looking for that particular format, hot speaker or subject or a new venue to create a profitable event. Many of us look at our marketing the same way. Some of us call it a silver Read More …
Tellus Mater created this video that I found via a tweet by Robert Lusch (@RobertLusch) co-editor of The Service-Dominant Logic of Marketing. I believe that the message Tellus Mater sends is interesting. I can honestly say that I am not qualified to express an opinion on how valid it is. However, I find it similar Read More …