thru Adaptive Marketing Practices
If you can build a culture of learning, growth becomes part of everyone’s job. It is this aspect that I believe separates great companies from good companies. When I view Lean, it is not from the perspective of waste reduction. Instead, I view Lean as a knowledge building exercise. Or, a culture of learning not Read More …
A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. His last company appeared on the Inc. 5000 list three years in a row. Eric V. Holtzclaw, Founder/CEO of Laddering Works, advises clients on the “whys” of business: Why customers buy, Why teams work and The all-important “entrepreneurial why”. Read More …
I have not gone all in on Customer Journey Mapping and Customer/User/Buyer Personas because the vast majority are created without the Customer/User involvement. Though they may be the “best” we can do, I feel we often stereotype our customer/users into what we want them to be versus who they are. In lieu of this, I Read More …
What sets apart the The Challenger Sales Reps? Who so happen to be the most successful sales reps. In the book, The Challenger Sale: Taking Control of the Customer Conversation author Matt Dixon points out six attributes that showed them statistically significant in defining someone as a Challenger rep: Offers the customer unique perspectives Has Read More …
As many of you know, I am a big fan of Matt Dixon’s work, book, The Challenger Sale: Taking Control of the Customer Conversation. I had the pleasure interviewing Matt and split the interview into 2 parts. Last week, Need Customers, Create an Effortless Experience was about his latest book, The Effortless Experience and the Read More …
One of the true experts in the Lean Accounting world is Jim Huntzinger. He has over twenty years experience developing Lean enterprises through system design and development, implementation, and guiding organizations both strategically and tactically through the transformation process. He is Founder and President of Lean Frontiers. Entire Transcription and Podcast: Leading with Lean Accounting Read More …