thru Adaptive Marketing Practices
In an Outcome-Based mapping approach, we do not try to reach out immediately to the beneficiaries or all the people/organizations that may have an interest in our product or service. We reach out to people/organizations that we can influence. This is quite different from the Lean StartupTM approach where we are trying to find product/market Read More …
Malcolm Gladwell in his book,Blink: The Power of Thinking Without Thinking quoted this passage and attributed to Management Guru Kevin Kelly. In this first part of the video series by Abhilash Nambiar, Lt. General Paul Van Riper talks about how his 40+ years in the marines shaped his views of how some of the most Read More …
When most people think about Lean, they view Lean only from a problem solving perspective, that 5 Why stuff. In that context, a Lean sales person would assume the role of an expert solving a problem for someone. When I apply Lean to Sales and Marketing, I view Lean as a knowledge building exercise. It Read More …
Recently, The San Francisco Business Times presented Mark with a “Bay Area’s Most Admired CEO Award.” Fast Company has recognized him in its “Who’s Next” column, and TechShop received the EXPY Award, given to the “experience stager of the year.” TechShop, a do-it-yourself workshop and fabrication studio with six locations open and hundreds more planned Read More …
Dr. Gary Klein joins Doug Miles on “Book Talk” to talk about his book “Seeing What Others Don’t” (www.dougmilesmedia.com). I am a REALLY big fan of Dr. Klein and his latest book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, is not an exception. The interview above is a good overview of what Read More …
Eric Michrowski is a globally recognized leader in combining Human Performance, Operational Excellence and Process Improvement to drive Business Transformations that achieve substantial shifts in Customer Experience, Operational Reliability, Employee Engagement and Financial Performance. Combining elements of Organizational Development and Change Management, his approach is anchored in over 15 years of hands-on experience in a Read More …