thru Adaptive Marketing Practices
This storyboarding process used by Disney is just absolutely sensational. Disney was a storyboarding freak! Not only does a storyboard allow for a dress rehearsal of the final product but by the very fact of being posted on the wall,it elicits early feedback and encourages quick, painless editing, leading to significant savings in time and Read More …
I have always enjoyed the process of creating a storyboard and felt that they should be included early and during the process versus just as a summary at the end of a summary. If you observe the way people read or listen to things you realize that there aren’t many of us with a linear Read More …
Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process. I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His Read More …
Customer Value is the ultimate metric for your business to track and is the best leading indicator for future market share. Defining value can be difficult but a straightforward definition and the one I like to use is simply what is your product or service worth. Value is what wins in the marketplace and is Read More …
I had a recent blog post of mine, Value Stream Mapping your Marketing that was tweeted and mentioned that it was 6 years out of date. The reason being is that it failed to mention Service Dominate Logic. Heck, the truth of the matter is that I never heard of SDI. As it turned out Read More …
Dr. Terry Barnhart, the Senior Director Strategy and Continuous Improvement at Pfizer Global R&D discusses the OODA Loop in this Business901 Podcast. We expand this theory into some practical applications and using the OODA Loop in and outside of rapid deployment. Dr. Barnhart has an upcoming book due out at the end of the year Read More …