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AM+A has more than 30 years as a leading firm in user-interface development (planning, research, design, implementation, evaluation, documentation, and training) for Web, mobile, vehicle, and desktop applications in consumer and professional products/services. Aaron Marcus lectures around the world on critical issues, best practices, and future trends in user-interface design. AM+A serves the mobile, vehicle, Read More …
In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have learned to create customer journey maps. Both serve the purpose of trying to manipulate a customer through this selective path to arrive at the ultimate goal that WE DESIRE FOR Read More …
Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I Read More …
I asked John Woodall this question: I want to jump to composing a piece of music. I think it’s more of a system-type thinking approach that you’ve got this grand idea, and you look at this big picture, but then you’ve got to start writing this single note to start out with something. It’s like Read More …
Steve Horowitz is the creator of odd but highly-accessible sounds and a diverse and prolific musician. Steve’s music integrates his experiences as a bass player and band leader with his explorations as a multifaceted composer. Steve has been honored with a Grammy and a Webby. This week’s Podcast guest Jim Kalbach, is a Principal UX Read More …
Musicians, Architects, and Systems Thinkers seem to have a similar thread woven through them. When you think about Frank Lloyd Wright, Dr. W. Edwards Deming, Peter Drucker and many others had musical composition in their background. Next weeks, Podcast guest Jim Kalbach, is a Principal UX Designer with Citrix Online and an active speaker, writer, Read More …