thru Adaptive Marketing Practices
Cutting through Clutter and Competing on Clarity When I venture out to improve the sales and marketing process, these are core ingredients that I need to address for a successful outcome. The primary source for this information is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of Read More …
A descendant of Thomas Edison, Sarah Miller Caldicott is an innovation process expert, innovation author and CEO of Power Patterns. Inspired by a family lineage of inventors dating back five generations, she has been engaged in creativity and innovation throughout her life. Sarah spent the first 15 years of her 25-year career as a Marketing Read More …
I have a section in my office that I call the dirty book shelf. It is where books reside that have been marked up, highlighted, dog-eared and pretty much defaced. Most of them by now have a mind map that I have created. It was not till several months ago that I actually finally created Read More …
Katie Couric chats with producer Tony Maciulis about what makes a good interview. This video is part of the YouTube Reporters’ Center. To see more videos on how to report the news, or to post some ideas of your own, visit http://youtube.com/reporterscenter. From creating an ad-hoc team to creating user personas, interviewing is becoming Read More …
At the ASQ 2013 Service Conference, this week, I had the honor of giving a sixty-minute presentation on Lean Service Design. All the participants of my presentation received a CD that contained my Lean Service Design Program. This is the slidedeck from the presentation. Lean Service Design Presentation at ASQ Service Quality Conference from Business901 Read More …
A long time trainer of The Silva MethodTM, Majorie Dearmont was gracious enough to appear on the Business901 podcast, Successful Practices using The Silva Method. Marjorie brings insight, understanding, depth and humor to her presentations and has received numerous Awards of Excellence and Special Achievement from Silva International through the years. She is a member Read More …