Managing Customer Value
In a recent podcast with Evan Leybourn (Related Podcast and Transcription: Agile Business Management), we had a discussion about Project Closure. In the past I thought it was a good thing to do. It ties into my most recent work. We have been discussing projects in general and how project management has changed. Especially from Read More …
I know your thinking that all you need is the Net Promoter Score and I will not disagree that it is an important question. However, sometimes just a good old audit and questionnaire might still have some value. You may not be able to do it all in one setting or even ask all the Read More …
The outcome is really not at the end of the target. . It’s some place like in the middle because this should sustain until the end of its life cycle. -jd Evan Leybourn: You’re absolutely correct. The idea of an outcome is we should be able to incrementally achieve value towards that outcome. It doesn’t Read More …
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. Most of us design sales and marketing actions around how we think, not how the customer Read More …
In next weeks Business901 podcast, I asked Carolina Rogoll, who has been building some of the world’s most beloved brands for over ten years, about how often you should evaluate your brand image. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets Read More …