thru Adaptive Marketing Practices
In my previous post on Lean Six Sigma marketing , I had stated Develop, a new process so that the problem is eliminated and the new results meet the new requirements, was the 4th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that Read More …
Simply put, you cannot determine how to get somewhere without knowing where you are at. In a previous post on Lean Six Sigma marketing-Explore , I had stated Explore, the data to identify a cause and effect relationship between variables, was the 3rd step in building a Lean Six Sigma marketing process. I also stated Read More …
In a previous post on Lean Six Sigma marketing-Measure , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Critical Numbers Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the first step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. Now, as Read More …
Last week, I wrote a series of blog posts showing the similarities in Marketing Plan Pro powered by Duct Tape Marketing and Six Sigma . I summed the series up with a case for MPP to be considered as a best practice. However, I never really completed the job without adding the Lean component to Read More …
On October 11th, we introduced the idea that Winning in a Down Economy does not start with blindly cutting costs. Instead we outlined a strategy for tuning in that market leaders have adopted. In ten weeks that follow, we’re going to cover the ten steps to getting your organization aligned quickly to a new market Read More …