Managing Customer Value
…says games researcher and author Aaron Dignan. In other words, we’re hardwired to enjoy games – they’re addictive, skill-building, and satisfying. So the question is: How can we integrate game concepts into our work lives to help us push ideas forward? In this talk, Dignan walks through the principles of creating a great game and Read More …
This is an interview with David Garvin and Amy Edmondson, Professors, Harvard Business School. Learning organizations generate and act on new knowledge. The ability to do this enables companies to stay ahead of change and the competition. This is the the link to the PDF of article that is discussed in the interview, Is Yours Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Strategic Inventory Positioning or in the marketing sense, positioning your organization to learn from your customers. In DDMRP, Strategic Inventory Positioning The first question of effective inventory management is not Read More …
Many people shy away from quality or continuous improvement programs since they are unable to see the direct benefits of it. Steven C. Wilson a leading Lean Six Sigma Trainer in the State of Iowa outlined a unique training program at the Southwest Iowa Manufacturers Alliance for Quality program. He introduced his latest adult learning Read More …
Learning to talk their talk helps you walk your walk! Understanding Customers – Why don’t we ask more questions? Taking is a step further, why don’t we concentrate more on their problems. A quick way to evaluate your efforts is look at where you are spending your own money. Are you improving your problem solving Read More …
In today’s marketing, we use Content Marketing as one of our number one lead generating sources. This content tends to be educational in nature. Since the content typically is both online and off-line it very much resembles the training model defined as Blended Learning. Blended Learning is a training model that integrates multiple delivery modes Read More …