Managing Customer Value
Product managers play a crucial role in the success of any manufacturing company. They are responsible for overseeing the entire lifecycle of a product, from concept development to launch and ongoing maintenance. As part of their role, product managers must work closely with the marketing and communications teams to ensure a seamless customer experience and Read More …
Account-Based Marketing, or ABM, is a focused growth strategy in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It is about identifying key decision-makers within target companies and tailoring a unique approach to each one. More than just a buzzword, ABM is a strategic approach that combines Read More …
Traditional marketing methods are becoming less effective as consumers are constantly bombarded with advertisements from various sources. As a result, businesses are shifting their focus towards experiential marketing to cut through the noise and create meaningful connections with their target audience. In this ever-evolving landscape of media fragmentation, marketers must adapt their strategies to stay Read More …
Driving growth and innovation is essential for enterprises to stay competitive. But how can organizations ensure a continuous stream of fresh ideas and initiatives? By implementing a well-designed framework that encourages collaboration, fosters creativity, and embraces experimentation, enterprises can unlock their full potential for growth and innovation. When it comes to driving growth and innovation, Read More …
Experimentation is a crucial aspect of marketing. Businesses can test new ideas, strategies, and tactics to determine their effectiveness. Marketers can gather data and insights to inform future decision-making by conducting experiments, helping them optimize their marketing efforts and achieve better results. Without experimentation, businesses may be stuck in a cycle of implementing the same Read More …
Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your product succeeds. This will help identify trends in customer behavior, recognize untapped opportunities, and determine pricing adjustments and launch strategies, among other elements of effective product introduction. Read More …