Tag: Managing Customer Value

Continuous Activity

Driving Growth and Innovation: The Essential Elements of Effective Continuous Activity

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Driving growth and innovation is essential for enterprises to stay competitive. But how can organizations ensure a continuous stream of fresh ideas and initiatives? By implementing a well-designed framework that encourages collaboration, fosters creativity, and embraces experimentation, enterprises can unlock their full potential for growth and innovation. When it comes to driving growth and innovation, Read More …

Marketing Experiments

Mastering the Art of Experimentation: Key to Thriving in Today’s Competitive Marketing Landscape

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Experimentation is a crucial aspect of marketing. Businesses can test new ideas, strategies, and tactics to determine their effectiveness. Marketers can gather data and insights to inform future decision-making by conducting experiments, helping them optimize their marketing efforts and achieve better results. Without experimentation, businesses may be stuck in a cycle of implementing the same Read More …

A Market Research Plan For New Products

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Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your product succeeds. This will help identify trends in customer behavior, recognize untapped opportunities, and determine pricing adjustments and launch strategies, among other elements of effective product introduction. Read More …

Opportunity Mapping

Business Development with Opportunity Mapping

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Do you want to unlock new business development opportunities and make the most of the market? If so, you need to understand opportunity mapping. An effective opportunity map can help you identify potential opportunities, assess which ones are right for your business, and capitalize on them. But what is opportunity mapping, and how should you Read More …

Fractional Marketing Officer

A Solution for Effective Marketing Leadership and Strategic Guidance

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A Fractional CMO is a cost-effective and flexible way to provide business owners and executives with marketing leadership and strategic guidance. It is a form of outsourcing where companies bring on a part-time Chief Marketing Officer (CMO) to provide the expertise and knowledge of a full-time CMO without the commitment and cost of a full-time Read More …

Value-Based Selling

The Link Between Customer Success Management and Value-Based Selling

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As businesses strive to maintain a competitive edge in the current market environment, customer success management (CSM) and value-based selling (VBS) have increasingly become vital tools for enhancing customer satisfaction and ensuring business growth. Customer-related CSM activities such as onboarding, support, and retention programs foster strong customer relationships, while VBS focuses on aligning product offerings Read More …