Managing Customer Value
In the podcast, We don’t use a Transactional Contract for Marriage, Why for Projects?, with Alan Mossma of The Change Business we discussed The Promise Conversation Cycle. Alan had this to say about it. Think of a customer and a provider, or a potential provider. The customer makes a request to the potential provider. That Read More …
..is technology managing them? What about innovation? What about marketing? As organizations continue to get flatter and flatter, we continue to put more and more pressure on the few left in middle management. It’s not just the personnel either. That may be the easy part. Now, we are being faced with everyone becoming customer facing, Read More …
In a previous post, I discussed the SALES PDCA Framework for Lean Sales and Marketing Teams. Within the actual PDCA stage the sales team is empowered to make their own choices and determine their own direction to accomplish the goals of that cycle. This framework is introduced in the book, Marketing with PDCA . During Read More …
When I watch this video, I can only think how many times that I have done this! When you think of managing your queue, what causes a story, task or even a customer to get shuffled like this? The frustration occurs of course because there is little if any management of the queue. In a Read More …
Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …
I was having quite a discussion on Value Streams with Dr. Reidenbach founder of Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …