Using Lean To Create Marketing Action Research

A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …

Which Direction Does Your Marketing Flow?

Which Way Should It Flow? Most educators are familiar with Bloom’s Taxonomy and the hierarchy of the different type of thinking. They also familiar with the adaption by Anderson and the determination that creating new knowledge is the most demanding part of the cognitive process. Anderson did later work that I will discuss in my next post. It Read More …

Level of Evidence in Your Business Decisions?

What level of information do you use in your organization to make decisions? Are there a few simple steps that you have found useful to filter, improve your information?   Levels of evidence (sometimes called hierarchy of evidence) are assigned to studies based on the methodological quality of their design, validity, and applicability to patient care. Read More …

Finding, Refining & Assessing Your Focus

We have all heard sayings like this before, “Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.” —Edward de Bono. Problem identification is the first and most important part of solving a problem. In research, before starting a project, it is important to do much of the same thing. Read More …

Different Points of View in Business Stories

Sometimes its what they did teach you in school that counts. One of those times is understanding the position from which something or someone is observed. We call this a point of view. A story and even a business story can be told in one of three different ways and uniquely named as first person, second person, and Read More …

CAP-Do eBook Free Download, No Registration

The process of CAP-Do originated from the work of Yoji Akao in his Hoshin Kanri and QFD work and later reinforced in Brian Joiner‘s work taking my Lean Thinking to a new level. The idea of Turning Reflection into Action (InfoGraphic on Slideshare) allowed me to use Lean as an emergent process. What makes CAP-Do Read More …