thru Adaptive Marketing Practices
Triangulation is not only the world’s strongest geometric shape but I would argue the strongest sales and marketing concept that we can employ. In land surveying, two points do little besides determining a distance. That third point is what provides the relative position. In sales, the idea of seeking out the decision-maker and closing the Read More …
Stefanie Jansen’s new book The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. [arve url=”https://youtu.be/K3dEIgF8yaQ” /] Read More …
I was thinking of simplifying the thought of direct feedback into 4 or 5 words/steps. Developed by Wilson in 2003, and expanded by Ritchhart, I found this line of thought interesting but there was something I felt missing. Granted this is for education and mostly derived from a student-teacher relationship. Ron Ritchhart’s Creating Cultures of Read More …
Stefanie Jansen trained in designing, implementing, and interpreting qualitative and quantitative research and uncovering consumer insight. Although an all-rounder, Stefanie’s target group specialization (and her passion) has always been children, youth, and families. In 2007 she became self-employed and established herself as a co-creation expert. Stefanie always puts the consumer first, and to her, co-creation Read More …
Are you doing the necessary research to give your products/services half a chance? What do you presently learn from your sales and marketing efforts? Are they always increasing your knowledge about your customers? Prospects? I found it helpful to review this framework and ask these questions upfront, and several times during the product/service development process. It Read More …
Turning Reflection into Action using the Lean Process of CAP-Do The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an Read More …