thru Adaptive Marketing Practices
I ended my last blog post, What Happened to My Linear World, with the statement… Reality was that the world had more influence on what I was doing, and I had less control. My planning became more frequent and less conclusive; I discovered I was no longer living in a linear world. What should I Read More …
I grew up in the manufacturing world. I think I might have learned how to weld before I learned how to walk. I ended up putting myself through college along with help from the G.I. bill as a welder and later moved into industrial drafting. I even built process equipment. I loved process mapping; value Read More …
In this 2nd part of 2-part podcast, Bob Petruska, author of Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters, discusses what he has learned about Sur-Seal Corporation. Bob is working with Mick Wilz, Director of Enterprise Excellence and Co-Owner of Sur-Seal Corporation, on one of the tracks, Keep Your Organization’s Chain Read More …
Joseph Michelli book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW discussed the Zappos approach that Michelli breaks into five key elements: Serve a Perfect Fit—create bedrock company values Make it Effortlessly Swift—deliver a customer experience with ease Step into the Personal—connect with customers authentically S T R E T C H—grow people Read More …
Joseph Michelli’s Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, is a lesson in strategic marketing that few books meant for that purpose can even come close. . Related Podcast and Transcription: The Starbucks Way of Connecting to Customers Joe: Do they have standards that they take Read More …
It’s Not the How, It’s the Discipline Through his own obsessive compulsive disorder (OCD) Justin Klosky created the O.C.D. Experience. I asked Justin; One of the things you mention is the discipline part of it which is always difficult for all of us to stay at. But we get this burning platform and we make Read More …