Managing Customer Value
In your brand’s most powerful moment, does it have a sense of awe about that it is the only choice and all other things are completely ignored? This seldom happens without some sense of extremism that has been refined over time and is well-defined even at a distance. If we do that, our brand will Read More …
The need for salespeople to be better positioned in the customer’s mind is imperative. You get appointments not only because of your company’s brand but also your salesperson’s position within the industry. Always be closing may not even be in the sales lexicon of today. Sales is taking a differ posture for success, and I think Read More …
The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process. Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service. LinkedIn Articles Knowledge Vee: https://lnkd.in/eduEU9w Read More …
A recognized data analytics expert with Big 3 and Fortune 50 experience, McKey’s new book, LEVERAGE THE FIELD FOR SUCCESS: Using Quantum Reality to Succeed in the Corporate World, explains how to use the scientifically-proven energy mechanism called “the Field” to achieve success in corporate America. “I’ve written this book to accomplish two goals,” says McKey. Read More …
In Good to Great, Jim Collins states that “the first step of leadership is not visioning, but rather confronting the brutal facts. When creating a marketing plan, a company must be willing to honestly assess the current reality of its existing efforts. This is the most important component of a successful marketing effort and does Read More …
Sometimes its what they did teach you in school that counts. One of those times is understanding the position from which something or someone is observed. We call this a point of view. A story and even a business story can be told in one of three different ways and uniquely named as first person, second person, and Read More …