Managing Customer Value
The conversations below emphasize in a world with a high degree of uncertainty, that we must wait for the “Last Responsible Moment” before committing. David Anderson author of Kanban: Successful Evolutionary Change for Your Technology Business says in an upcoming Business901 Podcast: The whole Kanban thing really came about from the challenge of people resisting Read More …
In his 2012 book Stealth of Nations: The Global Rise of the Informal Economy, Robert Neuwirth challenges conventional thinking by examining the world’s informal economy close up. To do so, he spent four years living and working with street vendors and gray marketers, to capture its scope, its vigor–and its lessons. He calls it “System Read More …
Sales and Marketing in Lean. I have always had a tendency to write about Lean in Sales and Marketing. And, I have written a lot: Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Read More …
Give a man a tool and it is soon outdated. Teach a man how to improve a tool will stay forever. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Read More …
Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Thinking intertwined. This Read More …
Many Lean Consultants or internal Lean Champions deal with the supply side of the equation. Sales and Marketing work on the demand side. So, you have to find common ground to introduce Lean. I think the first step is developing a consensus on Standard Work. It will meet resistance, but it is the one thing Read More …