Managing Customer Value
A talk on a powerful approach to problem-solving supporting schools in moving toward a more hands-and minds-on, challenge-based curriculum. Learn from Co ways that design thinking methodology can unleash student creativity and improve students’ ability to solve complex, real-world problems. Presented by Co Barry, Founder and CEO CreatEdu. I found the video an excellent demonstration Read More …
I think, the people that are into this methodology can become the new marketers and new content leaders in the organization because quite frankly, this looks much more like a product development methodology than it does a campaign development methodology. If we’re building something of value – a blog, a digital magazine, a community, a Read More …
This is what you must ask yourself if you are a Professional Service firm. Check for Next Starting Date GET CLIENTS NOW!™ How good are you at marketing yourself? Can you get found on the Web? Do you know where to begin to find new clients? Do you follow a strategy to reach your goals? Do Read More …
I think finding your beachhead market is the most important thing you can do. Even more so than having a minimum viable product. If we have an MVP and an established Target Market/Customer, we can develop the appropriate personas that we believe are correct. I like to use a persona or even a scenario type Read More …
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through some Read More …
A Lean Approach to Marketing Yesterday’s Post: The Pull in Lean Marketing: Edges (1 of 2) When I apply Lean to Sales and Marketing, I view Lean as a knowledge building exercise. It is the deeper understanding of the customer business that we achieve through the methods of PDCA and EDCA. We are exploring opportunities and Read More …