Managing Customer Value
Lean has an infatuation with time, just look: Lead Time, Takt Time, Cycle Time, Machine Time, Process Time, Value Add Time, etc. With all this time-based thinking what it the first thing we try to do when applying Lean to Sales and Marketing? The first step involves mapping our sales cycle looking for waste and Read More …
The Lean Marketing Lab opened several months ago. It is an online community created to further the cause of bringing continuous improvement to sales and marketing. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Recently, I have moved the Marketing with Lean Series of Read More …
Take away all the fluff in sales and marketing today and I believe the single most important aspect that will determine your long term success and sustainability in the marketplace is your role in participating in your customer’s playground. When I say this, most people think of experimentation, prototyping or even call it a specific Read More …
I am an advocate of Standard Work. My approach is that it encompasses so much of our time that we should become proficient at it just to ensure we make other things possible. The amount of Standard Work that you have differs from organization to organization and from person to person but we all have Read More …
I had the pleasure of interviewing one of the noted experts in the Lean Community, Dan Jones. This is a transcription of our podcast, The Future of Lean with Dan Jones. We spent a fair amount of time discussing Lean outside the four walls of the enterprise and how Lean interacts with the customer. Daniel Read More …
This is a preview of my presentation at the Lean software and Systems Conference in Boston, MA. The Lean Software and Systems Consortium is bringing three premiere events to one centralized location to facilitate the next wave of ideas in methods, process and organization for software & systems engineering development. Boston is the premiere place Read More …